China Chic

Despite the flow of time, exquisite craftsmanship is always appealing. In the past century, Shanghai boasts of a large number of classic brands, which cover all sectors of people's daily life. These trendy brands carry the city memory and stay at the heart of Shanghai's city culture.

Starting from the renaissance of classic brands, the exhibition showcases the ups and downs of listed companies owning these brands in garment, food and beverage, housing, transportation and personal grooming. Through the package design of different times, current and more traditional versions of products, stocks of listed companies, you can explore the stories of these well-known brands and the journey of their development with the support of capital market.